Luxemberg Monsters ® Brand Identity and Packaging Design
Luxemberg Monsters, founded in Medellín, Colombia, initially recognized for their witty Instagram memes, embarked on a transformative journey by venturing into the world of streetwear-inspired products.
The core challenge was the seamless integration of the Luxemberg Monsters absurd universe into a cohesive brand identity that would stand the test of time. At the heart of this transformation lies the iconic "eye of the monster," a symbol that has become synonymous with the brand and graces all its products. Despite the colorful explosion of creativity, the brand maintains its simplicity, with human pink emerging as the primary color for packaging and other essential brand elements.
Luxemberg Monsters' brand identity is a carnival of crazy, sarcastic, and ridiculous monsters, humorously poking fun at human life while embodying the spirit of living la vida loca.
Above: "Today Im feeling Chimbita. Maybe tomorrow I wake and feel like shit, but anyways". LM®
Everything's nice when I dance perreito" 3. "Let's cry, for we born laughing"
Made by Kev Pineda
@kevpinedadesign
Medellín, Colombia —2022
Photography: @Giup