Nudo Collection Visual Identity
Welcome to NUDO: Majha Collective's 2023 collection. I've created a unique visual system for the collection's identity, launch campaign, and showroom. The concept of "Nudo" or "knot," represents the fusion of storytelling and creativity in the realm of product design. These visuals seamlessly weave unexplored worlds and intense emotions, intimately linked to the modern, original, and finely crafted furniture and accessories designed by Majha.
Every drawn and visual asset has been crafted to weave a tapestry of experiences and stories that serve as a direct connection to the concept behind the new collection.
Once the identity of the new collection was clear, I needed to create a visual and conceptual idea for the launch event, which was a party inspired by a traditional plant of the region: La Granadilla. That's how "Entre Tejidos" came to us, an event to weave together stories, not just for the launch of NUDO but also the work of other local artists and designers. From the invitation to posters and coasters for fruity cocktails, everything was designed to unveil a tapestry of emotions and experiences through design, objects, fashion and art.
Designed by Kev Pineda
@kevpinedadesign
Medellín, Colombia — 2023